Ecommerce Shopping Cart System Sales Improving Advice
The Internet is full with a host of shopping cart systems but no matter which ecommerce shopping cart system you choose, you still need to advertise your store properly to get results. Commonly, a reputable ecommerce shopping cart system will give you a few advices on how to tweak your pages and at the same time how to go out to market your site. But it is also crucial that you understand what determine your would be buyers’ purchasing decisions in order to accurately trade your products.
What are the main factors that determine customer buying decisions?
Recommendations
“Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases.”
– ZenithOptimedia. AdAge, April, 2008
According to Royal Mail’s Home Shopping Tracker Study, reviews are the most common reason for selecting a particular site. If you already have a small customer base, make sure you hold back your current customers. Handle them well by giving them some sort of inducement to introduce your site to others. Point out current customers special discount coupons which can be extended to whomever else they suggest to your site. Ultimately this will snowball and you will end up with higher sales and a greater client base.
Reviews and Ratings
“Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews.”
– Web users and web community, Rubicon Consulting, Inc. October 2008
In fact, (65% of) target market tend to accept reviews by fellow consumers rather than experts. This would simply mean that user reviews are the most credible form of advertising. It’s no wonder then why Amazon always slips in a couple of user reviews on their product pages. Notice that they also include bad reviews along with tremendously strong ones. Ultimately good reviews usually well outnumber bad ones but the addition of poor reviews lends the overall reviews a sense of authenticity.
Those little rating stars you see on the product page actually have its presence felt on the minds of consumers. They suggest the quality of the particular product even before the customer reads any reviews (or even if the customer doesn’t even read any reviews). If there are many reviews for a particular product, even an average rating for the product may suffice to win over a would-be customer.
FAQs
“Online businesses lose as many as 67% of consumers due to a lack of online product information.”
– Allurent, January 2008
Never underestimate the priority of frequently asked questions. More than three quarters of online shoppers surveyed by an ecommerce shopping cart software service stated that available content is inadequate for them to make a decision to purchase online. This is 3 potential sales for every actual sale that a web store makes. That’s quite a loss right there. And the likelihood of those customers returning is close to nil. Cleverly potential~would be~prospective} customers make their minds up sooner, before they decide~make a decision~choose~opt~make the decision} to move on.
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