Why backlinks are essential to bringing traffic to your web pages
Backlinks often described as ‘page links’ are critical to the visibility of your web pages in the search engines and attracting visitor traffic. Backlinks have three key properties, the web page from which the backlinks come from, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.
The number of backlinks
All search engines look at the amount of backlinks to a web page when deciding where this page should appear in the search results.
The origin of the backlinks
Backlinks are like votes – the higher the number of votes (backlinks) the more authoritative the page is viewed by the search engine. So it follows that pages with backlinks from authoritative pages will receive fairer consideration from the search engines. Government (.gov) and educational (.edu) sites are obvious examples of sites that are authoritative and trustworthy.
Google Page Rank
Backlinks from web pages with high page rank (a ‘reward’ given by Google to any page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.
The ‘anchor text’
Just like a label, the backlink anchor text influences the search engines classification of the backlink. Relevance is the guiding principle for the majority of search engine software and it follows if the content of the page is about ‘drying chillis” then it is from a search engine’s point of view, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.
Common mistakes
It’s not unheard of for newbies to confuse the quantity with the quality of backlinks and become quickly frustrated by their lack of progress Having a substantial amount of backlinks to your page doesn’t automatically mean the search engines will consider your page as relevant.
How to create backlinks
So let me share with you my no nonsense approach for getting backlinks that will make the search engines take notice of you and bring the right type and appropriate traffic to your web site.
- Choosing the right keywords from the beginning is essential.
- I always set out to create a keyword cloud.
- You should always begin by identifying a key word or phrase which has a good traffic.
- To uncover how much visitor traffic is being coming from searches for my primary keyword I use the Google keyword analyzer tool.
- I carefully consider words and search phrases related to my ‘top’ level phrase and create my ‘cloud’.
- I then manufacture content in the form of articles and videos containing backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and push these to the various directories.
- When I write my content I do so with the reader in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.
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